Shop small on Green Friday – Indie Friday – Small Business Saturday

Shop small on Green Friday – Indie Friday – Small Business Saturday
21/11/2018 Anna Sjostrom Walton

In the midst of hysteria around Black Friday and Cyber Monday, there are some great initiatives out there the likes of Small Business Saturday – initiatives that highlight and support independent retailers and makers.


Us small shops feel the pressure, but simply can’t compete with retail giants when it comes to flash sales on the biggest retail weekend of the year. Bargain basement pricing may work if you’ve got overstock or have priced your items high in the first place. But with independent brands, products are usually priced fairly, with tight margins. So many of us boycott the weekend madness all together, donate proceeds to charity or join anti Black Friday initiatives.


This crazy weekend is not good for our mental state. I find myself drawn to things I perhaps don’t need (I usually resist, or am too busy to act on it). And let’s not forget the insane waste that results in big sale weekends, encouraging purchases for short-term gain. We should instead purchase with purpose, for longevity, for sustainability. Instead, opt for Green Friday and beyond.


Three small business initiatives:

  1. Taking part in two indie business support initiatives : Just A Card (19-23 November – check #justacard on Instagram and Twitter) and  Small Business Saturday (1st December). Both stand up against the big boys during the big sale weeks, reminding people how important it is to support small and local businesses. We are what breathe life and soul into our communities and the retail space. We create jobs, care about sustainability and give you choices and variety.
  2. Making sure I get plenty of fresh air to keep creative, calm and able to maintain perspective.
  3. Offering 10% off plastic free homewares alternatives, as a reminder to focus on what really matters. You can see the selection below. Click the images link to go straight to the products in the Chalk & Moss shop (you can see the full curated collection here. Enter code GOGREEN at checkout for 10% off (valid until midnight Sunday 2nd December).


A brief interlude before I show you some of the products on offer in this promotion… If you happen to be in or around Brighton, Chalk & Moss is taking part in the following small business pop ups and Christmas markets:


Christmas markets and pop ups in Brighton, Shoreham by Sea and Steyning

Winter Ladyland – pop up at Junction Studio 1 Sydney Street (upstairs) in the Brighton Lanes every Friday-Sunday 30th November until 23rd December. Chalk & Moss is among 15+ independent local designers and brands. Details here.

15+ independent designer makers and retailers come together for this special curated design pop up in Brighton's Sydney Street in the Lanes. Every Friday-Sunday 30th November until 23rd December. Check @winterladyland on Instagram for details.

27 Compton Road, Brighton – pop up 30th November – 2nd December. Scandinavian and Brightonian designers of candles, jewellery, leather goods, home textiles and more. Details here.

Designers and makers from Brighton and Sweden come together for this curated design pop up at 27 Compton Road, Brighton, 30 November until 2nd December. Chalk & Moss is a proud part of this independent selling community.

Steyning Late Night Shopping – Wednesday 5th December. This bustling Christmas market is back this year with the high street closed off for the festivities. There will be indie local crafts, a fair ground, bands and all! Details here.

Light up Shoreham – Friday 7th December, 3.30-8.30pm. The best of local independent design comes to Shoreham for this one evening only event. Details here.


10% off plastic free homewares

Enter code GOGREEN at checkout. Offer ends midnight 2nd December.

Plastic free homewares include dish cloths, wash cloths, food bags, shopping bags, lunch bags, copper water bottles and more. Get 10% off this week, as part of Chalk & Moss's involvement in Small Business Saturday, standing up against Black Friday and Cyber Monday hysteria.



If you miss this offer, you can get 10% off your first order at by subscribing to the newsletter.


Above all, I urge you to clear some mental space by logging off your computer, putting your phone away, and getting outside. Go for a walk among the trees, listen to wildlife and draw in the autumn breeze. Then find ways to let nature inside, for example with air purifying plants and homewares in natural materials. As you may have seen on my page about Biophilic Design, our wellbeing increases by a whole 15% if we bring nature indoors.

Small Business Saturday is a grassroots campaign that highlights small business success and encourages customers to support small businesses in their communities. The day itself takes place on the first Saturday in December each year and the campaign aims to have a lasting impact on small businesses. In 2018 Small Business Saturday will take place on Saturday 1st December.

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