For the first time, the iconic Fjällräven Kånken backback is revamped by a fashion company, Acne Studios, in a partnership that brings urbanites closer to nature.
From two of Sweden’s most iconic brands comes an exciting collaboration that combines fashion and function at its best, and celebrates Sweden’s culture.
With deep respect, fashion trend setters Acne Studios approached outdoor clothing specialists Fjällräven who, honoured and curious, accepted the collaboration proposition. This is the first time the technical Fjällräven collection is altered in such a way.
Artistic creativity meets technical performance
“The result is a unique collection that embodies the timeless functionality of Fjällräven and the artistic approach of Acne Studios while creating something completely new” says Henrik Andersson, head of innovation and design at Fjällräven.
The collection grew organically. Creative Director of Acne Studios Jonny Johansson studied classic Fjällräven pieces, keeping significant features while adding Acne’s creative touches. Fjällräven colours and technical materials playfully meet Acne’s additions like a fake fur trim on the Expedition Down Jacket (seen below), a blush pink panel on the hem of the women’s blue parka and oversized pockets. Like any good relationship, this one is symbiotic. In adding these accents, Fjällräven carefully avoided any unnecessary details that might have diminished the product’s performance.
Where artistic creativity has been injected into Fjällräven, functionality has entered Acne, with zip off hiking trousers now having their name on them. I’ve been hankering after a pair of these trousers for a long time (after years of frustration at my cheaper alternatives), so now might just be the time!
The legendary Fjällräven Kånken backback sees three styles in the Acne x Fjällräven collaboration; the classic backpack in new colours, another that converts into a messenger bag (pictured right), and a mini Fjallraven Kanken clutch.
Fjällräven produces the collection to it’s high ethical and environmental standards. Technical as ever, these new items aim to beautifully introduce new audiences to love and respect the outdoor world.
A natural progression for Fjallraven Kanken and beyond
After my first reaction of delighted surprise at the news, the collaboration now makes complete sense. Acne Studios have for years been at the forefront of Swedish fashion, in many ways defining Swedish design, while staying true to cultural heritage and sensibilities. Like most Swedes, Fjällräven lies very close to my heart. Not only did I grow up with their durable outdoor wear and backpacks, but as the years passed and my utter love for the great outdoors grew beyond my imagination, the brand has stayed with me, grown with me and followed me on adventures. So of course these two cultural legends would together create magic. And I’m not alone in my feelings on growing up with Fjällräven.
“A different side to Swedishness”
Jonny Johansson, Creative Director of Acne Studios, says: “I grew up with Fjällräven. If you are Swedish, you have a very specific relationship with the brand. I’m very proud that it’s Swedish, and wanted to share our love for Fjällräven with the world. It is a brand that isn’t seen as fashion, it’s more part of the cultural psyche. There is a street style look that people think of as Swedish, but it’s not one that’s about functionality. Fjällräven show a different side to Swedishness, because they are obsessed with functionality. Explorers wear their garments on polar expeditions, it’s hardcore. I like that they are functional without being futuristic. Their pieces are very human.”
This limited edition Acne x Fjällräven collection is available in Acne and Fjällräven stores around the globe and online from 6th September 2018. I for one can’t wait!
Photos courtesy of Acne and Fjällräven.